ABOUT

I like to find the truth that drives a brand and tell that truth to the world. I like working with other talented, creative people to get it done. I also like campaigns. Big ones with lots of pieces that cross all forms of media. Anyone can create a single great execution. It's finding fresh angles to keep telling that truth from again and again that shows the true power of an idea. When I'm not nerding out on branding and advertising, I'm spending time with my wife and two daughters in Austin, TX. 

I collect vinyl records and action figures. I buy guitars I’m not very good at playing. I watch many films and absorb endless shows about human evolution and the universe. If you know more than me about Star Wars, The White Stripes or Bob Dylan, you officially have too much time on your hands.

 

EXPERIENCE

 

Global Creative Director    METIA    London, UK 2024-Present

Providing creative and strategic leadership, full storytelling campaign capabilities and production knowledge for clients including Dell Technologies, Microsoft, Google, Amazon, Flexe and others.

Executive Creative Director, Brand & Alienware    DELL BLUE    Austin, TX    2015-2024

Helped build award-winning, 200+ person full service internal agency while leading global brand work for Alienware and Dell Technologies. Creatively led the positioning and rebranding of Alienware, and was proud to be one of the architects of Dell Technologies’ “Ever Forward” brand positioning. Oversaw brand standards and creative development for North America, China, India, Japan, Brazil and other regions, and develop and oversee campaigns for Alienware, XPS, Dell Gaming, Inspiron, Latitude, Precision and Dell Small Business.

 

Co-Founder    NOM DE GUERRE    Austin, TX    

Passion projects and small branding exploration for companies like Independence Brewery, Interstate Batteries, Dell, Promised Land Dairy, Wild Acre Brewing Company, Generations Federal Credit Union, Casa Brasil, Little City Coffee, MyTime.com, Uncle Billy's Brewery

 

Creative Director    LAUNCH    Dallas, TX    2015

Sharpened leadership skills and strengthened the brand stories of Interstate Batteries, Chapps Burgers, Promised Land Dairy, Park Place, Daymark School, Floor & Décor, Dallas Wind Symphony and City of Addison.

 

Creative Director, Principal    AMPERSAND    Austin, TX    2008-2014

Learned the true importance of a brand promise while working on Jason’s Deli, Cavender’s Western Outfitters, Stubb’s BBQ, Backwoods, Celis Brewery, ESPN Radio, Michael Angelo’s Frozen Entrées, Treaty Oak Distillery, Earl Campbell Sausage, Gatti’s Pizza and Texas A&M University-Kingsville.

 

ACD/Writer    GSD&M    Austin, TX    2005-2008

Found how to get the most out of budgets both big and small on Chili’s, BMW, Norwegian Cruise Line, AT&T, U.S. Air Force, American Legacy Foundation, Wal-Mart, AARP, Southwest Airlines, YellowPages.com, and World Market.


Senior Writer    BARKLEY    Kansas City, MO    1999-2005

Learned the importance of relationships developing campaigns for Payless ShoeSource, Sonic Drive-ins, Blue Bunny Ice Cream, Missouri Lottery, Citgo Petroleum, Dollar Rent-A-Car, Cellular One and the Kansas Lottery.


Copywriter    TRACY-LOCKE    Dallas, TX    1998-1999

Cut my teeth on big brands including Frito-Lay (Doritos, Tostitos, Lays) Pizza Hut, Pepsi, Diet Pepsi, Mountain Dew, Aquafina, Starbuck’s Frappuccino and Advo.

 

EDUCATION

UNIVERSITY OF NORTH TEXAS
Bachelor of Arts in Journalism/Advertising
Minors in English and Marketing

 

RECOGNITION

Adweek Brand Star

Communication Arts

Webby Award

National Addys

Effie Award

Print Magazine Annual

The Dieline

Graphis

 

CONTACT

sethperisho@gmail.com

512.775.9912

 
LET IT SNOW! The girl’s first visit to Philly came complete with snow that felt like the set of a ridiculous Hallmark Christmas movie.
HBD to my brotherfromanothermother @vikingchad44. This guy makes being on the wrong side of 50 look good.
How did I blink and end up with this badass 20-year-old young woman? HAPPY BIRTHDAY GOOSE!!!
Look who came to visit me after my first week at Vanguard. I took the new Queen of New England to high tea and a Flyers game, where we got to experience the joy of Gritty in person.
The Perishos vote as a family
New York part 2: the fam is missing it already.
The Perishos take Manhattan
What a bunch of nerds.
James Earl Jones was everything I admired and everything I feared growing up. He made me WANT to be seduced by the dark side. To be more powerful than the riddle of steel. Rest in peace.
She deserves a medal and a parade for putting up with my weirdness for 26 years. But she graciously settled for a nice dinner, as usual making me the luckiest guy in the restaurant. And she got me a Led Zeppelin box set. I love you Mamasita. You’re the glue.