ALIENWARE - be more alien
Even before we began the creative process, I was fortunate to be a part of the strategic development and brief creation that defined our target, their need and how the brand meets it more clearly than ever before.
The promise of Alienware is the ability to experience any feeling you want. In the gaming world, you can be ruthless, benevolent, unhinged, good, evil…the list is endless.
We created this campaign to capture the feelings of pure joy and freedom offered by the world’s most premium gaming hardware. Simply put, it shows what happens when you’re free to Be More Alien.
Team: Seth Perisho, Jacqueline Byrne, Zach Stevens, Paige Gregory, Megan Murray, Lily Kowalski
