CHAPPS

Sometimes the story doesn’t need to be invented. It’s right there, and the best creative direction is just to get out of its way. That was the case with Chapps, a family-run burger chain who’s fierce sense of pride that they did burgers right just needed a brand that reflected their simple truth. I was lucky enough to get to work with Canales & Co and Launch to create a brand that did just that.

Design and Art Direction: Canales & Co.

Additional writing: Alex Slotkin